Effective date: October 9, 2025
Last updated: October 9, 2025
This Cookie Policy explains how Clout.you (“Clout,” “we,” “us,” or “our”) uses cookies and similar technologies on clout.you and our related websites, apps, and services (“Services”). It should be read together with our Privacy Policy and Terms of Service.
By clicking “Accept” on our banner or continuing to use the Services after seeing the banner (where permitted), you agree that we can place cookies and similar technologies on your device as described here. You can update your choices at any time via Manage Cookies.
1) What are cookies and similar technologies?
- Cookies are small text files placed on your device to store data that can be retrieved by the server or website that set them.
- Local storage and session storage are browser-based storage mechanisms that can persist or temporarily store data.
- Pixels/Beacons are tiny images or snippets of code that load when you visit a page or open an email, helping us measure interactions and campaign performance.
- SDKs serve a similar purpose within mobile apps.
We use the term “cookies” to include all of the above.
2) How we use cookies
We use cookies to:
- Keep you signed in, remember your preferences, and enable core features
- Understand how our Services are used to improve performance and reliability
- Personalize content and measure the effectiveness of communications
- (Where permitted) support advertising and attribution
3) Types of cookies we use
A. Strictly Necessary (Essential)
Required for the Services to function (e.g., authentication, security, load balancing, fraud prevention). These cannot be switched off.
B. Performance & Analytics
Help us understand usage and improve the Services (e.g., page views, feature adoption, error diagnostics). Data is aggregated where possible.
C. Functional
Remember choices (e.g., language, region, UI preferences) to provide a more personal experience.
D. Advertising & Measurement (only if you enable)
Enable interest-based ads, retargeting, conversion tracking, and measuring campaign effectiveness across sites and apps.
4) Cookie details & retention (examples / placeholders)
Replace or augment this table with your actual vendors. If you don’t use a category, remove it.
| Category | Example Provider | Cookie / Tech | Purpose | Retention |
|---|---|---|---|---|
| Essential | Clout (first-party) | session_id | Login session, security | Session |
| Essential | Clout (first-party) | cookie_consent | Stores consent preferences | 12 months |
| Performance | [Analytics vendor] | _analytics_id | Usage analytics, performance | 13–24 months |
| Functional | Clout (first-party) | ui_prefs | Theme/language preferences | 12 months |
| Advertising | [Ad/measurement vendor] | _adid, pixel | Ad measurement/retargeting | 3–18 months |
Note: Retention periods are measured from last visit and may reset on repeat visits. Vendors may set additional cookies according to their policies.
5) Your choices
Consent controls.
- Accept all: enables all categories.
- Reject non-essential: we set only essential cookies.
- Manage Cookies: granular on/off for each category.
Browser settings.
Most browsers let you block or delete cookies. If you block essential cookies, some features may not work.
Global Privacy Control (GPC) & “Do Not Track.”
Where required by law, we honor GPC signals for opt-outs related to certain data sharing. Our Services do not respond to legacy Do Not Track signals.
6) Legal bases (EEA/UK)
- Essential cookies: necessary to provide the service you request (Art. 6(1)(b) GDPR) or our legitimate interests in security and reliable operation (Art. 6(1)(f)).
- Non-essential cookies (analytics, functional, advertising): used with your consent (Art. 6(1)(a)). You can withdraw consent anytime via Manage Cookies.
7) Children
Our Services are not directed to children under 13 (or the age required by local law). We do not knowingly place non-essential cookies on children’s browsers.
8) California & U.S. state privacy notices
We do not sell personal information. Where “sharing” for cross-context behavioral advertising is considered a separate category under applicable law, you can opt out via Manage Cookies (and we honor GPC where required). See our Privacy Policy for state-specific rights.
9) Third parties & international transfers
Some cookies are set by third parties that provide services to us (e.g., analytics, measurement). These providers may process data in other countries. Where required, we implement safeguards (e.g., Standard Contractual Clauses). See our Privacy Policy for details.
10) Changes to this policy
We may update this Cookie Policy from time to time. If we make material changes, we’ll notify you via the Services (e.g., banner or notice) and update the “Last updated” date above.
11) Contact us
Email: privacy@clout.you
Mail: Storyworlding, LLC (d/b/a Clout.you)
90 State Street, Suite 700 Office 40
Albany, NY 12207
Optional: CMP & banner copy (you can use this as your UI text)
- Banner headline: “We value your privacy”
- Banner body: “We use cookies to make our site work, improve performance, and (with your consent) personalize content and measure marketing. You can manage your choices anytime.”
- Buttons:
[Accept All] [Reject Non-Essential] [Manage Cookies] - Manage modal categories & descriptions:
- Essential (always active): Required for site functionality and security.
- Performance & Analytics: Help us understand how the site is used so we can improve it.
- Functional: Remember your settings and preferences.
- Advertising & Measurement: Show relevant ads and measure their effectiveness.
If you want, I can turn this into semantic HTML with a JSON-based preferences object, plus a lightweight script stub to store consent in a first-party cookie and expose a window.manageCookies() function for your footer.